• Viewing: The Maryland Zoo
    The Maryland Zoo Website
    Brew at the Zoo Promo
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Oktobearfest 2015

Mission partners with The Maryland Zoo every Fall to promote their annual "OktoBEARfest," a German-inspired beer festival, that is hosted in conjunction with Baltimore Beer Week. Each year, a combination of traditional and digital marketing efforts are implemented to generate awareness of the event, drive attendance, and increase advanced ticket sales. 

During the 2015 campaign, marketing efforts highlighted the opportunity to experience the Zoo and sample a variety of season craft and local beer, enjoy German-themed food truck fare, and listen to live music while supporting The Maryland Zoo. In both traditional and digital marketing campaigns, "OktoBEARfest" used creative that integrated the shape of popular zoo animals into the outline of a beer glass through fall-themed illustrations. 

The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
The Maryland Zoo - Oktobearfest 2015
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

The Maryland Zoo Website

Best. Assets. Ever. 
As part of the branding overhaul that Mission has completed for the Maryland Zoo, the website and branded platforms have undergone significant improvements. In the process of creating deeper user-experience with an ever-growing collection of native content, we let the superb photography do as much of the talking as possible. We heart the Zoo.

Services: Brand Strategy, Messaging, Design, Development, Content Management System, Search Engine Optimization, Mass Email Marketing

View Site

The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
The Maryland Zoo - The Maryland Zoo Website
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Meet Me at the Zoo TV

The spots for the Maryland Zoo were an exercise in simplicity. All we knew going into the shoot day was that we wanted pure and honest moments from children related to the animals at the Zoo. Sure it was inexpensive, but more importantly it was authentic. Asking the kids to act out their favorite animals was originally intended to only be an icebreaker. These moments, however, turned out to be exactly the kind of sentiment we were aiming for.

Services: Brand Strategy, Concept, Art Direction, Design, Production

Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Video Play Button Overlay The Maryland Zoo
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Octobearfest

The Maryland Zoo - Octobearfest
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Brew at the Zoo Identity System

The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
The Maryland Zoo - Brew at the Zoo Identity System
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Meet Me at the Zoo

Playing with the double entendre of “Meet Me At the Zoo” allowed us room to develop a simple and clever ad campaign that focused on the unique animals and up-close-and-personal experience that you – and your children – just can’t get anywhere else. Execution of the campaign worked seamlessly across multiple media channels.

The Maryland Zoo - Meet Me at the Zoo
The Maryland Zoo - Meet Me at the Zoo
The Maryland Zoo - Meet Me at the Zoo
Viewing: Print, Identity, Advertising, Digital

The Maryland Zoo

Brew at the Zoo Promo

The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo
The Maryland Zoo - Brew at the Zoo Promo